Chuck's Q Blog

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Just another ICM blog

Writing the new rules

Ask any newspaper editor where his company went wrong online and most will say, “We should have found a way to charge for the content.”

Though I’d argue that paper’s aren’t really “giving away” their online content (there is ad support, albeit not the kind that pays when compared to print ads), the new wave of delivery platforms may offer a chance for some news organizations to hit the reset button.

Each new platform will needs to find an audience. Once that happens, it’s up to content providers to decide how to package their product for that platform and what the traffic will bear in terms of pricing.

E-readers, like the Kindle and Nook, have found an audience (though the size of that group is a question). Both established that their products — mainly books, in this case — would be cheaper to buy in this format, but not free.

With the rules of the platform established, newspapers and magazines followed publishers to the e-reader market with subscription-based products. They already knew the people who owned these devices were willing to pay for content.

A single copy of the Columbus Dispatch will set you back $1 on the newsstand. It’s also a $1 on a Sony e-reader and  75 cents on a Kindle or Nook.

The same stories are free online and it’s iPhone app is free as well. (The rules for iPhone apps aren’t hard and fast, but free seems to be winning that fight.)

But when the paper develops an iPad app, how will it approach pricing? Read the rest of this entry »

Bio: Take two

Here’s the more formal rewrite of my earlier bio for 506DE:

Chuck Nelson is an award-winning print journalist and new media enthusiast with an extensive background in the news industry.

Chuck served as reporter and editor at the Pickerington Sun; reporter, sports reporter, sports editor, Sunday editor and city editor at the Lancaster Eagle-Gazette; assistant editor and editor of The Daily Reporter; copy editor at The Columbus Dispatch and now Web producer for Dispatch.com.

As the Web began to emerge, Chuck built the one of the first newspaper Web sites to launch in Ohio while at The Daily Reporter. He later produced and co-hosted the first ongoing podcast by a U.S. newspaper, earning notice from NPR and the Wall Street Journal. That podcast, which focused on video game reviews and news, recently ended after a five-year run and more than 200 installments.

As Web producer for Dispatch.com, he produces various podcasts, participates in video and multimedia production, and is involved with the site’s social media efforts on Facebook and Twitter.

Chuck attended the journalism school at Ohio State University and graduated with a degree in political science from Capital University. He is currently enrolled in a master’s program in Interactive Communication at Quinnipiac University.

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