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What’s next?

I was interested to read Old TV News Guy’s post about the new study “Life Beyond Print,” which surveyed 3,800 journalists in an attempt to gauge their eagerness to make the transition to digital.

Today’s newspaper journalists have no trouble envisioning a career where news is delivered primarily online and to mobile devices instead of in print, according to a new report by the Media Management Center. In fact, almost half think their newsroom’s transition from print to digital is moving too slowly.

Though I wasn’t surveyed, I’m one of those print folks that has moved to multimedia duties and I couldn’t be happier about it. But there’s no doubt I also feel my organization is moving too slowly towards an all-online model. I came to the realization long ago that the only way for the newspaper newsroom to survive is to realize that we’re a news organization and not just a newspaper. We can do the same thing online as we do in print each day and do it better by utilizing more tools that aren’t available to us in print. But we have to adapt to a different news cycle, staff the newsroom differently and get a better handle on how we present the news online.

The folks who own and run and the company aren’t prepared to embrace that view. While they’re more willing to pay attention now that things have changed, they’re still hoping an economic rebound will bring their advertisers back, which I guess would put them in the “Turn Back the Clock” group.

I don’t know if newspapers will go away entirely, but I do have a feeling we’ve just stepped through the looking glass in terms of a business model. As NYU professor Clay Shirky said earlier this week, “the old models are breaking faster than the new models can be put into place.”

Let’s hope that changes soon.

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